Aston Microphones - Best practice amongst UK’s businesses and organisations
Aston Microphones has been selected to feature in this year’s Parliamentary review, the prestigious Westminster publication that highlights best practice amongst UK’s businesses and organisations. Aston has been recognised as the only mainstream British manufacturer of professional microphones. The official press release heralds the company as:
“...a rare gem given that most microphone equipment is designed and built in places like Germany, Japan and, of course, China.”
Managing Director James Young will be attending the launch reception at the Palace of Westminster for all the best practice representatives who participate in the publication.
“What we’re doing at Aston Microphones is genuinely unique. Historically, microphone products are a result of the competing influences of sales, marketing and engineering departments, which tends, inevitably, towards dilution of ideas. We have instead given over the entire sound design process to some of the UK’s top music industry professionals: people at the pinnacle of the industry whose ears are finely tuned to the distinction between good and great audio.” he commented.
The Review, co-chaired by Lord Blunkett and Lord Pickles, was set up by former minister The Rt Hon David Curry in 2010 and hard copies are now distributed to over 500,000 policy makers and influencers. Its articles act as both a blueprint for success and a template for reform.
Aston Microphones have enjoyed phenomenal growth since the company was formed in 2015 and its microphones, although priced for the amateur and semi-pro markets, are used out of choice by countless producers, engineers and top artists including Stevie Wonder, Noel Gallagher and Gary Barlow. The review article notes the forward-thinking philosophy and innovation that facilitated Aston’s phenomenal success in a challenging market place:
“The Aston team understood from the outset that they were competing in a difficult market, so utilised uniquely innovative techniques and a panel of 33 of the UK’s top producers and engineers to make their products both affordable and performance competitive with other market-leading brands.”
Read the full Parliamentary Review article here http://www.theparliamentaryreview.co.uk/organisations/aston-microphones