"I went back to Cornerstone for a year or so doing digital product management, and then my favourite label ever, Equal Vision Records, asked me to be their Head of Marketing. I did everything at that label; radio promotion, video promotion, licensing, tour marketing, coffee making - you do everything at an indie label with maybe 10-12 people. And we were breaking records; I was cold-calling MTV and getting videos on there, getting stuff synced, we were selling out tours, it was an awesome time. After three and a half years I went to Vagrant in a product manager/marketing role, then I went to EMI, doing digital – that was before Universal bought it – and then Sony, and that was a leap too, they had a job in their catalogue department, and I’d never done catalogue, I’d always done frontline, new artists, breaking artists, and this was about how people remember Bob Dylan, and Miles Davis.
There was a meeting coming up with Bob Dylan’s manager, and that’s pretty much like meeting Bob, because nobody talks to Bob, nobody sees him, he doesn’t do anything, he doesn’t have to, he’s Bob Dylan! I had a video idea for his next box set that was coming out. I sat on my hands the whole meeting, I was so nervous, there were all these A&R guys and catalogue people who’d been there for years, but I finally just blurted out the idea. The manager turns to me and says; ‘I LOVE that idea - make the video’.
I basically wanted to recreate Bob Dylan’s ride up to Big Pink, from the West Village, that he did before he recorded with The Band. So I put a Go-Pro on a rental car, I had my girlfriend write a script, and I’d worked with Jeff Bridges at Blue Note, I knew he was a huge Dylan fan so I asked him to do this voiceover for me, and he did it for free!"